Strategic brand and UX direction for founders building real products. No bloat. Just the clarity you need to move forward.
Trusted by founders at early and mid-stage startups
Every engagement starts with one question: what does your audience need to believe? Precise, fast, and built around outcomes — not deliverables.
Investor-ready presentations that tell a clear, visual story. From narrative architecture to final slide polish — structured to convert attention into conviction.
Positioning, messaging hierarchy, and visual identity direction. For early-stage teams who need clarity on what they stand for — and the confidence to say it.
End-to-end design — research, information architecture, high-fidelity UI, developer handoff. AI-augmented workflow for faster, sharper outcomes.
I’m a UX design leader and strategist with 25+ years of experience spanning software engineering, design systems, and AI-augmented product workflows. I founded IDYeah Studio to bring a different standard of craft to founders and product teams who deserve more than average.
My practice sits at the intersection of design craft and business strategy. I don’t just make things look good — I help teams figure out what they’re actually saying, and how to say it with precision.
Published author, ACM SIGCHI member, US Green Card for Extraordinary Ability (EB1A), and speaker at the World Usability Congress. My AI-augmented workflow ships production-ready React and design systems at a pace most teams don’t expect.
Vishal transformed our pitch deck from a cluttered slide dump into a clear, compelling story. We closed our seed round within weeks of working with him.
The speed was remarkable — but not at the cost of quality. We got a production-ready design system and code in half the time we expected.
IDYeah Studio brought a level of strategic clarity we hadn’t found anywhere else. The brand work anchored every decision we made for the next 18 months.
Perfect. Early-stage is where strategic direction has the most impact. Many clients come before their first release to ensure they’re building something clear and focused.
Yes. While most of my work is in SaaS and digital products, the principles of clarity and trust apply universally. If you’re building something real, we can work together.
Strategy work is delivered as Notion documents with prioritized recommendations and next steps. Design work is shared via Figma. Everything is practical and actionable.
Typically within 1–2 weeks of our initial conversation. I keep my client load intentionally small to maintain quality and focus.
A practical playbook for UX designers who want to ship faster without losing craft. 75 battle-tested prompts, real workflows, and the thinking behind the tool — not just the tool. Written from practice, not theory.
A founder or product leader who values craft but needs to move fast. No agencies, no six-month strategy sessions. Just someone who understands the work and can help you get unstuck — now.
30-minute intro call. Free. We’ll discuss your product and whether working together makes sense — no pitch, no pressure.